26 September 2019
Predictions have been made by experts that in less than 30 years, more plastic will be found in the ocean than fish. Adidas are hoping to change that....
Considering the extent to which pollution in the oceans and on the beaches has gotten, big brands around the globe have stepped in to make a difference, and Adidas is one of them.
With over 400 million pairs of shoes made yearly, Adidas has acknowledged how many resources are used in their manufacturing process and has recently resorted to a more sustainable approach
The brand has started a project that aims turning recycled plastic bottles into sneakers. In 2019 the number of pairs of shoes has doubled than in 2018, reaching an estimate of 11 million. This program, as claimed by the brand, has prevented somewhere around 2,800 tons of plastic from getting into the ocean.
With the help of Parley and other partners, Adidas collects and sorts plastic from different coastal areas. The recovered plastic is delivered to the brand’s processing plant, where the bottles containing PET or polyethylene terephthalate are used to manufacture shoes and sportswear.
As we speak, 40% or more of the brand’s collection incorporates recycled polyester, and they are currently working on creating a shoe design that is entirely recyclable.
Adidas is cleaning the ocean of plastic and using it to manufacture sportswear and sneakers