18 October 2019
Coca-Cola has recently created a bottle with a design that includes 25% of plastic recycled from ocean waste.
Coca-Cola has recently created a bottle with a design that includes 25% of plastic recycled from ocean waste. The brand intends to leverage the tech used in the process with the goal of adding more recycled materials in some of the bottles they’ll be producing the upcoming year.
The bottle, which is just a sample version at the moment, has been created with marine plastic materials, based on an optimal waste recovery and recycling process. The brand wanted to show that in the future, ocean debris could become a source of recycled packaging for drinks and food.
Coca-Cola has only made a limited number of bottles using ocean plastic. The 300-batch, however, is just a demonstration of the technology’s potential. Even plastics that are regarded as low-quality could eventually be reused, if the right approach is implemented. This concept can be further developed, experts claim.
One of the underlining issues revolving around the use of recycled plastic in packaging processes in the food & drinks industry is the insufficient quantity of proper-quality plastic.
Coca-Cola, however, seems to have tackled that problem by enhancing recycling tech opportunities. In the process, plastic components have been broken down and stripped of impurities. Recyclables that are considered as lower grade can thus be rebuilt. The company explains that this concept allows plastics that usually went to landfilled or were incinerated to be more easily repurposed. This will also mean that less virgin PET will be demanded from fossil fuels, leading to a reduction in the brand’s carbon footprint.
Mediterranean fishermen and volunteers in Portugal and Spain were the ones to recover and collect the plastic used by Coca-Cola. The brand financially supported Ioniqa Technologies as well, to upgrade their recycling tech. One of the company’s PET and packaging suppliers – Indorama Ventures – was in charge of converting the recycled material into the final product.
Coca-Cola aims to use this process from 2020 and bring more bottles into the market made with recycled sea plastic.
More information, visit the Coca-Cola webiste
Coca-Cola designs new bottle using recycled ocean plastic