17 October 2019
Unilever, that also includes products under the names Dove, Lipton and Ben & Jerry’s aims to cut the use of “virgin” plastic by half, by 2025.
Alan Jope, Unilever’s CEO announced that the company aims to cut the use of “virgin” plastic by half, by 2025. The brand, that also includes products under the names Dove, Lipton and Ben & Jerry’s, says it wants to cut the total use of plastic packaging by well over 100,000 tonnes.
The multinational wants to improve its plastic waste collection and processing capabilities. According to company representatives, Unilever wants to “help collect and process more plastic packaging than it sells.” Currently, the multinational’s yearly plastic footprint reaches 700,000 tonnes.
The company plans to achieve its plastic reduction goals in several steps. In the initial phase, Unilever wants to invest in innovative technologies to create new packaging solutions. Secondly, the producer wants to recycle more and for this, the company aims to perfect its collection and processing capabilities.
The company also wants to rethink its product portfolio and create new products for retail. According to Unilever’s CEO, the products that are now made from new plastic will be made out of lighter, recycled materials and plastics, and some will even sell “naked”.
The news and initiative come in the context of the European Commission’s Announcement that Europeans generate each year over 25 million tonnes of plastic. Out of it, only 30% goes to recycling plants.
Together with other businesses in Europe, Unilever is committed to tackling the plastic issue. Burger King is another multinational that has decided to cut down plastic use. Soon, the company will no longer offer plastic toys with kids’ meals.
According to officials at Burger King, this initiative is due to cut the use of approximately 320 tonnes of single-use plastic. By 2025, the company also aims to use completely recyclable, reusable or compostable packaging.
Unilever to Cut in Half the Company’s Use of “Virgin” plastic by 2025